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The most successful creative cluster has strong local roots and global reach: a global icon with an intensely local flavour. A winning creative enterprise engages with a wide diversity of local players and also with multinational corporations. A single creative industry success story can remake an entire citys reputation, and a single failure can take years to recover from. How is a local business regeneration strategy to take account of these global aspirations and pressures?
Creative Clusters will showcase projects that have successfully kept their local specificity and also built a global presence. How can clustering programmes help cultural micro-enterprises build a global niche brand, forge international partnerships and develop sales platforms across five continents?
The Conference will host a special debate on the implications of always-on broadband communications networks - are they an opportunity or a threat to the European creative industries? Will increasing concentration of media ownership tend towards a world monoculture, with content provided exclusively by a handful of global brands? Or will a proliferation of distribution channels and an explosive growth of markets lead to a renaissance of creativity and profitability? Does creative enterprise promote cultural diversity, or does it threaten it?
See also:
Creative Industries Old Economy or New?
Regions and the role of the capital
What are creative clusters?
What is creative entrepreneurship?
Culture or industry?
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